The startup Persona helps organizations implement AI-based identity verification, such as real-time video self-identification of an employee or customer. Customers can use different identification methods such as identity documents, biometric data such as fingerprints, search through a database of phone numbers and other methods. Also, the service can block fraudsters using many signs of hacking attempts. Startup clients get simple system integration (no-code) into their platforms in 10 minutes using widgets.